![Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the " Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships. Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the " Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships.](https://pbs.twimg.com/media/GBJ-sbuW0AAjmeL.jpg)
Al Mayadeen English on X: "#Puma will discontinue its sponsorship of the " Israel Football Association" after 2024 as part of the #German company's new strategy, focusing on fewer and more prominent partnerships.
![PUMA sportswear is being urged to axe its football sponsorship in apartheid Israel – Middle East Monitor PUMA sportswear is being urged to axe its football sponsorship in apartheid Israel – Middle East Monitor](https://www.middleeastmonitor.com/wp-content/uploads/2022/02/PUMA.jpg)
PUMA sportswear is being urged to axe its football sponsorship in apartheid Israel – Middle East Monitor
![Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business Puma to drop sponsorship of Israel's national soccer team next year, decision 'unrelated' to BDS movement | Fox Business](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2023/12/931/523/israel-football-team-jerseys.jpg?ve=1&tl=1)